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Budweiser Zero - 1 Heineken - 1 Athletic Brewing Co - 1 Athletic - 1 Athletic Brewing - 1 CNBC - 1 Foods - 1

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☆ How Athletic Brewing Co. dominates the booming nonalcoholic beer market
  + stars: | 2024-03-11 | by ( Devan Burris | ) www.cnbc.com   time to read: +2 min
Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.
Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut
☆ Non-alcoholic beer to continue growing in 2023, Athletic Brewing Company CEO says
  + stars: | 2022-12-30 | by ( Ian Thomas | ) www.cnbc.com   time to read: +1 min
But the CEO of one of the leading non-alcoholic beer companies said that the demand for non-alcoholic brews is booming well beyond a single month. "This is the moment we've been waiting for in the category," Bill Shufelt, Athletic Brewing CEO, said on CNBC's "Squawk Box "on Wednesday. Long a sleepy category within the broader industry of beer, non-alcoholic beer has seen its growth skyrocket in recent years as bigger beer giants like AB InBev and Heineken launch new products as well as the emergence of independent brewers like Athletic Brewing. The lack of quality non-alcoholic beer options was the impetus for Shufelt, a former trader at Steve Cohen's Point72 Asset Management, to start the Connecticut-based company in 2017, which solely focuses on non-alcoholic brewing. Shufelt said that non-alcoholic beers now make up more than 2% of all beer sold at U.S. grocery stores, and at some national chain retailers, it is upwards of 8% of their beer category.
☆ Dry January is almost here. Here are 7 of our favorite, tasty non-alcoholic beverages to enjoy all month
  + stars: | 2022-12-30 | by ( Bethany Biron | ) www.businessinsider.com   time to read: +8 min
Dry January is almost upon us, and people around the world are gearing up for a booze-free month. The non-alcoholic beverage market is booming, with sales up 7% to become a $11 billion market in 2022. Here are some of our favorite booze-free options to enjoy all month long, and beyond. In addition to containing zero alcohol, it also has zero calories, zero carbohydrates, and zero gluten, making it a health-conscious option as well. The fizzy beverage has become a fan favorite on social media, with several TikTok posts dedicated to the drink.
☆ Athletic Brewing CEO Bill Shufelt breaks down the boom in non-alcoholic beer
  + stars: | 2022-12-28 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAthletic Brewing CEO Bill Shufelt breaks down the boom in non-alcoholic beerAthletic Brewing co-founder and CEO Bill Shufelt joins CNBC's 'Squawk Box' ahead of "dry January" to discuss the rise in non-alcoholic beer and more.
☆ Keurig Dr Pepper just invested $50 million in Athletic Brewing, the brand dominating the nonalcoholic beer sector. Here's how the founder started and grew his brewery after leaving the hedge-fund worl
  + stars: | 2022-11-09 | by ( Nancy Luna | ) www.businessinsider.com   time to read: +6 min
The investment gives Keurig a minority position in the beverage startup, which controls over half of the $328.6 million nonalcoholic-beer market. He quit his position at Point72 Asset Management in 2017 and cofounded Athletic Brewing a year later with the head brewer John Walker. Athletic Brewing now controls 45% of the non-alcoholic craft beer market. Athletic Brewing said it distinguishes itself from big beer brewers by being the only brewery in the country dedicated solely to nonalcoholic craft beer. The restaurateur Danny Meyer and Chang serve Athletic Brewing in Eleven Madison Park, Gramercy Tavern, The Modern, and Momofuku Ko.
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